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I NEED THE DEMOGRAPHICS,psychographics and behavioristics for students in digital marketing as my target audience. PRIMARY TARGET MARKET PROFILE - Guide DEMOGRAPHICS Include information on:
I NEED THE DEMOGRAPHICS,psychographics and behavioristics for students in digital marketing as my target audience. PRIMARY TARGET MARKET PROFILE - Guide DEMOGRAPHICS Include information on: Gender(s)- Men Ages (ranges)- Marital statuses- Family Type- Family Life Cycle- Incomes (ranges)- Education (high school + etc.) Home Ownership- PSYCHOGRAPHICS What are the prevailing attitudes, values, interests, habits, opinions, and approaches to life that this target market shares? Clearly describe the target markets general approach to living: Personality traits Enjoy outdoor activities Lifestyle values and approaches Leisure activities, hobbies, and interests - Media habits - Technology usage (desktop, laptop, tablet, smartphone, e-reader, smartwatch etc.) BEHAVIOURISTICS How does this target market use and interact with the product? Include information on how and why consumers will buy the product as follows: Main occasion for product use - Main product benefit sought Primary and secondary usage - Frequency of usage and frequency of purchase- Degree of brand loyalty to the product
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