1. Who is known as the Father of Marketing Research and why?

2. Why did marketing research expand by the 1930s?

3. What was the technology that revolutionized market research in the 1950s?

4. Define client-side research.

5. What are some advantages and disadvantages of DIY research?

6. Who are the buyers who purchase research information from suppliers?

7. What is common to most of the top-rated marketing research agencies in the world?

8. Describe limited-service supplier firms.