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1. Why ambiguous product attributes lead to pioneering advantage? 2. What is endowment effect? 3. What are the four components of retailing strategy?Explain with the

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1. Why ambiguous product attributes lead to pioneering advantage? 2. What is endowment effect? 3. What are the four components of retailing strategy?Explain with the help of an example.| T 4. Please list the five components of service. 5. Write down the three components of structural alignment theory and explain with the help of an example. 6. Can attributes be meaningless? Give some examples. 7. What lead to the failure of Tivo DVR? Please be very specific

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