1. Why did Banana Republic fail in the UK?

2. Compare the product offering of Banana Republic in the UK to the product offering in the United States and Canada. Do you think the brand would have been more successful in the UK with a different product offering?

3. If Banana Republic was to reenter the UK, what should the brand do differently in order to be more successful?

4. If adaptation of the marketing mix is recommended, which aspects of the marketing mix would you recommend Banana Republic to adapt to the British market and in what ways?

5. Do you think that Banana Republic should continue to offer online shopping to British consumers and how should the brand capitalize on this should they wish to reenter the market in the future?

6. What other countries would you recommend for Banana Republic to consider next for their international expansion plans, and what product acceptance challenges would the company face in those countries?