1. Why has digital media become important for HUL? List some important factors which

must be considered before developing content for digital media? Why are these factors

important? (Case in point: Hindustan Unilever: Brooke Bond Red Label's 6 Pack Band)

2. Was there any rationale behind "content day"? Does crowdsourcing ideas within the

organization in this manner can help brands build brands? (Case in point: Hindustan

Unilever: Brooke Bond Red Label's 6 Pack Band)

3. What communication strategy should the marketing team recommend next for Brooke

Bond Red Label? (Case in point: Hindustan Unilever: Brooke Bond Red Label's 6 Pack

Band)