1. Janeek and Tom have invited friends to their house to watch the Super Bowl with them. They have decided to purchase a new television set for the occasion and are currently on BestBuy.com looking at different television sets to assess things such as their sizes, prices, smart platform, and currently deals on each set. Janeek and Tom are in what stage of the extensive problem-solving decision process?

a. Awareness

b. Problem/Need recognition

c. Search

d. Evaluation of alternatives

e. Purchase

2. Consumer behavior draws on a number of different disciplines, including _____, which helps consumer researchers to understand how large groups such as family and social class influence consumer behavior.

a. Economics

b. Psychology

c. Social psychology

d. Sociology

e. Anthropology

Questions 3 and 4 are based on the information in the table below. The table below contains information related to a consumer decision to purchase a new car. The consumer is not willing to accept any car that scores less than a 6 on any attribute. The consumer's most important attribute is residual (resale) value, and attributes are listed in order of importance.

Attribute/Brand	Honda Civic	Toyota Corolla	Kia Niro	Nissan Sentra
1. Residual (Resale) value	9	8	9	8
2. Brand reputation	9	9	6	10
3. Price & Financing	4	3	7	10
4. Technology included	6	9	10	4

3. Which car will the consumer choose if a conjunctive decision rule is used?

a. Honda Civic

b. Toyota Corolla

c. Kia Niro

d. Nissan Sentra

e. We cannot tell, as we do not know the price of each vehicle.

4. Which car will the consumer choose if a lexicographic decision rule is used?

a. Honda Civic

b. Toyota Corolla

c. Kia Niro

d. Nissan Sentra

e. We cannot tell, as we do not know the price of each vehicle.

5.A recent commercial for a leading workout program told consumers that the brand in the ad was for men and women in the United States who want to experience the energy and vitality that result from the program. Based on this information, the marketer of the brand is targeting consumers based on these kinds of segmentation.

a. demographics and psychographics

b. usage situation and demographics

c. usage rate and geography

d. geo-demographics and benefits sought

e. behavioral and geography

6. Amazon.com is developing new brick-and-mortar stores and using television and radio, in addition to the Internet, to communicate with consumers. When it comes to the criteria for effective targeting, Amazon.com is taking into account this criterion for effective targeting of market segments.

a. Identification: You should have some way of deciding who falls into what segment.

b. Sufficiency: Segments should be large enough to make segmentation worthwhile.

c. Stability: Segments should not be constantly changing.

d. Accessibility: Marketers should be able to reach segments once they have identified them.

e. Congruency: Segmentation should be consistent with the company's objectives or resources.

7. Tom and Marita are purchasing new laptop computers because the electronics store at which they were shopping was offering a trade-in for their old computers.When it comes to the impact of situational influences on consumer behavior, Tom and Marita's purchase represents this type of consumer situation.

a. Consumer behavior situation

b. Purchase situation

c. Trading situation

d. Usage/consumption situation

e. Disposition situation

8. When Tom and Marita went to Best Buy to purchase their laptop computers, there were point-of-purchase displays and other marketing materials about different brands of computers sold at Best Buy. When it comes to the different consumer situations, the point-of-purchase displays and other marketing materials form part of this.

a. Consumer behavior situation

b. Purchase situation

c. Social surroundings

d. Usage/consumption situation

e. Disposition situation