Why are some incentive promotions more appropriate for gaining trial and others for repeat purchase?

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Strategic Integrated Marketing Communications

ISBN: 9780750679800

1st Edition

Authors: Percy, Larry

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Question Posted: Sep 30, 2024 07:02 AM

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Why are some incentive promotions more appropriate for gaining trial and others for repeat purchase?
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Why are some incentive promotions more appropriate for gaining trial and others for repeat purchase?

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Strategic Integrated Marketing Communications

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