1) Why is it important to practice Ethical PR and use techniques in making decisions in dilemmatic situations? As Wright quotes: "Central to the importance of ethics in public relations is the fact that, most of the time, the practitioner has a voluntary choice whether to be ethical or not." 2) How is Advocacy responsible in Public Relations when making decisions in dilemmatic situations? 3) What are the Ethical Principles in Dilemmatic Situations. 4) What are the obligations of Public Relations in making decisions in dilemmatic situations? 5) How is the Ethical Meeting & Pottery Box when making decisions in a dilemma situation? Please answer very fully and include references