Question
1. Why is understanding the target market a crucial aspect of the communication process? 2. What is an advertising appeal? Give some examples of advertising
1. Why is understanding the target market a crucial aspect of the communication process?
2. What is an advertising appeal? Give some examples of advertising appeals you have observed recently in the media.
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Quality Management for Organizational Excellence Introduction to Total Quality
Authors: David L. Goetsch, Stanley Davis
8th edition
133791858, 978-0133791853
