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10. What role can internal marketing play in enhancing the effectiveness of both 'planning' and 'implementation'? 11. What are the key factors that a manger

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10. What role can internal marketing play in enhancing the effectiveness of both 'planning' and 'implementation'? 11. What are the key factors that a manger should take into account to improve the implementation of marketing strategies? 12. Describe how a small business/enterprise should analyze its competition

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