Question
1. Why luxury brands tend to have standardized product & global strategy (central for global, 1 size fits all?) 2. Why catering companies tend to
1. Why luxury brands tend to have standardized product & global strategy (central for global, 1 size fits all?)
2. Why catering companies tend to adapt to local demands & have localization or multi-domestic strategy?
3. Why snack companies (e.g., potato chips, sweets) may adapt transnational strategy by mixing standardized product & localized product?
4. Why small firms often compromised with internationalization by exporting their products to nearby markets?
Step by Step Solution
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1 Luxury brands often opt for standardized products and a global strategy because they aim to maintain a consistent brand image and exclusivity across ...
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Global Marketing management
Authors: Masaaki Kotabe, Kristiaan Helsen
5th edition
470505745, 978-0470505748
