1. Why was this launch successful? What made it successful? Was it Beyonc? Was it the novelty of the medium (social media)? Was it the

1. Why was this launch successful? What made it successful? Was it Beyoncé? Was it the novelty of the medium (social media)? Was it the buzz that came after the announcement? Something else? I.e., what were the key success drivers for this product launch? 2. What are the risks of this approach to launching a product? Consider the risks involved in this approach—how can they be mitigated?