1. Why would a customer (aka the Travel Decision Maker) prioritize CSR as a key pillar in their business plan/structure to help build loyalty from their customers to their brand over their competition? - 1 mark 2) Select your assigned global hotel brand based on your last name (InterContinental Hotels & Resorts) 0 Clearly indicate which one is your Brand, based on your last name 0 Please note that research on another hotel than the one correspondent with your last name will not be graded 0 Research and introduce your Brand (including size, headquarters location, and any other information that you find relevant) I 0 Explain in detail a minimum of 3 sustainable initiatives that your hotel brand practices on a global level, and why promoting these initiatives is a key component to their business goals/success 3. 3) What are the benefits and gains for hotels that choose to actively participate in CSR programs? 4. 4) What are the four categories that Corporate Social Responsibility are traditionally separated into? List the four categories and describe them. Provide an example of what this might look like in the hotel world. Feel free to use 'real life' current examples 5. 5) Reflective Question: based on your understanding of CSR, its y_a_l_l._i_e and its purpose how would you prioritize and incorporate this into your career as a future hotel manager/owner in order to achieve your environment, humanitarian, and financial goals