1. Wildhorse Company produces high definition television sets and uses total cost-plus pricing. The following information is available for this product:

Fixed cost per unit	$ 100
Variable cost per unit	300
Total cost per unit	400
Desired ROI per unit	148

Wildhorse Company's markup percentage would be

75%.

37%.

48%.

148%

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2. Oriole Co. has produced a product with a total unit cost of $ 80 and a desired ROI per unit of $ 32. If Oriole Co.s target selling price is $ 112, what is its percentage markup on cost?

140.00%

100.00%

64.00%

40.00%