1. With the help of Consumer Behaviour Matrix, highlight the change in behavioural patternof Indian consumers in financial services sector particularly during the COVID 19 period.

2. As a senior banker, how will you re-position your existing service to meet therequirement of the clients during COVID-19. Refer to the same bank (if done) in theprevious question.

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3. What is positioning of financial products? Explain with the help of example of IndiabullsDhani - the new age personal loan DIY app.

4. What is customer segmentation? Explain with example of HDFC Bank - the channelpartner of HDFC Ltd for home loans and other HFCs.

5. Outline the competition intensity of the Indian Banking Industry while highlighting theinnovation, digitation that has led to virtual banking and other modes of banking. Explainthe importance of banking services with reference to COVID19