1. Within a given distribution channel, the following information is available concerning trade margins and costs. A wholesaler has a unit selling price of $28 and a unit cost of $18. The retailer requires a 37% markup on selling price. The manufacturer has unit variable costs of $8. Calculate the retailer selling price. Round your answer to the nearest dollar.

2. Within a given distribution channel, the following information is available concerning trade margins and costs. A wholesaler has a unit selling price of $62 and a unit cost of $32. The retailer requires a 33% markup on cost. The manufacturer has unit variable costs of $12. Calculate the retailer selling price. Round your answer to the nearest dollar.

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