(1)XYZ Tea

More than 100 years ago, two planters brought their finest ancestral tea bushes from China, India, and Ceylon to the Low Country of South Carolina. Now the direct descendants of these very plants have been lovingly restored to their former grandeur at the Charleston Tea Plantation, the only farm in the nation that grows tea.

The owners of the farm, Terry Smith and James Prentice, have spent their working lives steeped in tea. Terry is a third-generation tea taster who apprenticed in London. James, a horticulturist, began working on the plantation while it was a research-and-development facility for Thomas J. Lipton. Both owners insist on purity and use no pesticides or fungicides to grow the premium pekoe tea.

The client wants to launch this product and have asked your Ad agency to develop a marketing plan for them that will introduce their product to consumers and make them make a profit in 2021.

----------------------------------------------------------------------------------------------------------

The task for this individual Mini Project is as follows:

(1)Choose an appealing brand name for this product that you have been assigned.

(2)Determine the TARGET AUDIENCE(S) for this product. In doing so, provide detailed information about their (a) Demographic (b) Psychographic (c) Geo-Demographic qualities that you consider most fitting for the product.

(3)Design TWO Print Ads for the product that will be used in whichever print media that you consider appropriate.

(4)Design a DIGITAL Ad for new media outlets and one Outdoor Ad.