1. Yang, Pan and Song (2014) use web traffic data for the website of the Charleston Area Convention and Visitors Bureau to forecast hotel demand in Charleston, South Carolina. -What are some of the leading indicators for the hotel demand? Briefly describe the data and methodology employed by the authors. o What are some of the issues and problems typically encountered when forecasting the demand for hotel rooms and occupancy rates? o What are the implications for managers in the hotel industry? Discuss the accuracy of the forecasting models employed