$1.$You are attending a local Chamber of Commerce event when the person you are talking tells you about a new business idea he has. He is planning on opening a $$mobile coffee shop$$ which is a converted caravan and he plans to drive to events and busy locations and sell barista made coffee. As a recent Marketing graduate he values your opinion about the idea. What would you consider when assessing the viability of the strategy? What is your basic view on the idea?