1) You are employed as a Marketing Coordinator at a company that manufactures motorboats. Compare how the products it offers, prices it charges, distribution strategy it pursues and promotional campaigns it uses differ if it chooses THREE (3) undifferentiated and TWO (2) differentiated market targeting (coverage) strategy. (5 marks)

2) As a Marketing Manager of Toyota Motors, you are responsible for developing the right brand name for a new model electric multi-purpose vehicle that will be launched soon. Therefore, you need to make some consideration before choosing an excellent brand name. What are the FIVE (5) judgements will you make to select a perfect brand name? (5 Marks)