1.) You are in a group of friends and the main person in the group buys a Harry Winston diamond bracelet. You cannot afford it, but buy one as well. What principle is this an example of and why?

2.) What did we learn from the Asch and Palessi experiments. Your own words please.

3.) Marketers and companies always need to use an influencer to drive the masses?

True

False

4.) Deciding whether to buy is directly tied to [X].