1. You are the new head of Advertising and IB Promotion Department at MAGs Stores. the board of directors requested you to develop and present The Advertising and IBP Social Media Strategy Campaign for the launch of the New! Apple HomePod In Nicaragua schedule for June 2023. Including, but not limited to, the following 8 steps: 1. SMART Objectives (Points 10%) 2. Define your STP audience and Persona (s) (Points 15%) 3. Competitive Analysis (Points 10%) 4. Social Media Audit (Points 10%) 5. Create Profile/Accounts (Points 15%) 6. Creativity and Finding Inspiration (Points 15%) 7. Schedule of Activities, Social Media Content Calendar (Points 15%) 8. Develop the Key Performance Indicator (KPI) to Evaluate your Strategy (Points 10%) The Scenario: MAGs Store has more than 20 years of trajectory in Nicaragua with a traditional business model where people walk the stores with their families to find new home products. With more than 30 stores strategical located, and +150 direct personnel, product portfolio focus on Electronics: TVs, Stereo systems, Computers, Tablets etc. Sales have been decreasing since the pandemic despite the new APP and E-Commerce efforts the made. They expect that with the launch of Apple New HomePod Sales and Share of Voice (SOV), could revert the negative sales trend. MAGs Stores has implemented many aggressive promotions and discounts but little improvement has been accomplished. Competitors are using a modern approach to target new costumers and new customers are now buying directly from Amazon since there are many delivery companies offering a fast and relative low delivery cost. MAGs Store feels that the adverting and IBP Social Media Strategy Campaign is missing, and it is key to accomplish short term objectives. They authorized you U$25,000 special budget for the Media Plan for full year June 2023- May 2024 They are open to listen to new social media ideas and projects. Follow the link if you need more information about their products https://www.apple.com/shop/buy-homepod/homepod MAGs Store Sales 1 year Objective is provided: Estimated Volume 150 Units per month, 1,800 a year forecast Unit Price U$299 Gross Sales U$538,200 Advertising and IBP Budget U$25,000 4.6% of total estimated sales MAGs Store Gross Margin 45%

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