1. You watch an ad of Deodorant that shows if you don't use that deodorant girls will run away from you and you decide to buy it. Here ......................... function plays a role.

2. Sometimes you feel like eating a particular brand of chocolates sometimes you don't. This relates to ......................... component of your attitude.

3. You hold certain beliefs about some features of a particular product. Those beliefs are called .......................... .

4. An advertisement says that their biscuits contain proteins and carbohydrates and provide nutrition. This ad reflects the ............................ function of attitude

. 5. You saw 10 advertisements in a day but remembered only

which were related to bikes because you want to buy a bike. This shows ......................... function of attitude.

6. You think that Nano must be a quality car as it is manufactured by Tata Motors. Here Notes ............... component of attitude comes into play.

7. Attitudes vary as per moods of individual. This shows that attitudes cannot be ...................

8. Maruti Suzuki SX4 advertises itself as a car built for MEN. This appeals to the ..................... function of attitude.

9. Conative component of attitude is treated as ........................ to buy.

10. ....................... model predicts individual's attitude towards purchase in a better manner than Attitude-towards-Object Model.

11. Discuss three-component model of attributes. What is the relevance of this model to advertising objectives?

12. "Most advertising for well known brands attempt to maintain and reinforce positive attitudes". Discuss.

1 3. Use any scale of your choice and measure your own attitude about: Computers, soft drinks, toilet soaps, fast food joints and Discovery Channel.

1 4. "Liking can occur without any cognitive activity". Explain.

15. "In all buying situations, consumers do not pass through learn-feel-do sequence". Comment.

16. Comment on ego-defensive function of attitude. Give instances where you purchased a product to maintain your self-image.

17. Describe any one advertisement of any brand of car that you have recently seen. Describe the appeal used in that ad and how it will influence the attitudes of the consumer?

18. Compare Attitude towards Object Model vis--vis Fishbein's Behavioural Intentions Model.

19. In many situations, you must have noticed that even when you had a strong attitude towards a particular premium brand of clothing, you don't buy it. Why do you think this happens?

20. Why is it difficult to measure attitudes? Explain using examples.