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10. At the product planning level, what is the difference between a penetration strategy, a market development strategy, and a new product development strategy? (LO5)

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10. At the product planning level, what is the difference between a penetration strategy, a market development strategy, and a new product development strategy? (LO5) (Minimum 70 words) 11. What is the difference between a marketing activity review and a financial review? (LO6) (Minimum 70 words) 12. What is a contingency plan, and why is such a plan necessary? (LO6) (Minimum 65 words)

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