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10. Discuss the role of qualitative research in helping Boeing develop and market the 787 Dreamliner? 11. Which qualitative research technique should be used to

10. Discuss the role of qualitative research in helping Boeing develop and market the 787 Dreamliner?

11. Which qualitative research technique should be used to determine air passengers attitudes and preferences for various types of aircraft?

6.Do you think that the research design adopted by TNS was appropriate? Why or why not?

Based on the Case 3.3: Boeing : Taking Flight

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