Kimberly-Clark is considering expanding the Cottonelle brand from the toilet paper category into the diapers category to diversify the portfolio and grow the business. What decision would you offer the CEO based on your assessment of competitive advantage?

Respond applying 3 different concepts learned in this course" in your own words. State any assumptions and support with any examples.Write in full sentences in clear, specific and concise language using correct grammar, punctuation and spelling.