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10. In what way could Marriott make use of experimentation? What specific experimental design would you recommend? 11. Illustrate the use of the primary scales

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10. In what way could Marriott make use of experimentation? What specific experimental design would you recommend? 11. Illustrate the use of the primary scales for measuring consumer preferences for hotel chains. 12. Develop Likert, semantic differential, and Stapel scales for measuring consumer preferences for hotel chains

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