10. Outline the importance of the pricing strategy for a business and two types of pricing strategy that a company could use.

11. Outline two types of promotional strategies that a business could use.

12. Outline three common distribution strategies that can be used as part of the marketing mix.

13. Outline why a business may choose to use an undifferentiated marketing strategy.

14. Outline why a business may choose to use a concentrated marketing strategy.

15. Explain the process that a marketer can use to ensure that marketing strategies, approaches and the marketing mix align with an organisation's strategic objectives. Provide an example to illustrate your response.

16. Explain the process that a marketer can use to ensure that marketing strategies, approaches and the marketing mix meet legal and ethical requirements. Provide an example to illustrate your response.

17. Explain the process that a marketer can use to ensure that marketing strategies, approaches and the marketing mix are achievable for an organisation. Provide an example to illustrate your response.