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Chapter 7 International Law v '3? Subscribe Why should a global marketing manager consult local attorneys in other countries before creating a marketing campaign? In the United States, the Federal Trade Commission puts restrictions on claims that advertisers can make about goods and services. Other countries have the equivalent of the Federal Trade Commission and may have restrictive advertising laws just as we do here. Consequently, before spending company resources on a global marketing campaign, a marketing manager has to check with local specialized attorneys in target countries. It is better to spend a few thousand dollars upfront than to nd out later that you have to redo completely your marketing campaign for the targeted country. Have you ever done business with a company from another country? If so, what kind