11. As it relates to pricing of a product or service that dominates its market segment (highest market share within the class), which statement is representative of sound business principles B.Subscribe to the adage that a slightly lower price point will generate additional (more) profits as result of increased volume (high demand) C.Adopt a philosophy of slow, steady price increases throughout the life cycle of the product 12. Historically speaking, which phrase would you mostly likely NOT HEAR said in a Marketing meeting: B. The tactical execution of the Marketing campaign is the responsibility of the Sales Force C. In the event of a failed product launch, a proven successful next step is to carefully plan and execute on a "product relaunch"