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11. Houpe Corporation produces and sells a single product. Data concerning that product appear below: Per Unit Percent of Sales $ 140 Selling price
11. Houpe Corporation produces and sells a single product. Data concerning that product appear below: Per Unit Percent of Sales $ 140 Selling price Variable expenses Contribution margin 100 42 30 $ 98 70 Fixed expenses are $490,000 per month. The company is currently selling 6,000 units per month. The marketing manager would like to cut the selling price by $7 and increase the advertising budget by $28,000 per month. The marketing manager predicts that these two changes would increase monthly sales by 500 units. What should be the overall effect on the company's monthly net operating income of this change? A) decrease of $17,500 B) increase of $17,500 C) decrease of $24,500 D) increase of $38,500
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Financial Accounting
Authors: Robert Libby, Patricia Libby, Daniel Short, George Kanaan, M
5th Canadian edition
9781259105692, 978-1259103285
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