11. In the reading "Becoming a Better Corporate Citizen," CEO Nooyi says the company had a goal that all stakeholders (inside and outside the company) would understand that sustainability was critical to PepsiCo's future. Which of the following actions describe their approach:

a. Careful use of language that communicates a purpose

b. Take bold, early actions to emphasize the seriousness of the program within the organization

c. Find support for the PwP program outside the company and localize execution of the strategy

d. All of the above

12. The best way for companies to successfully "go green" without sacrificing sales is to:

a. understand that consumers are unlikely to compromise on traditional product attributes

b. match traditional product attributes such as convenience, price, and performance

c. adapt green marketing strategies to different green market segments

d. All of the above

13.Wendy is committed to reducing her family's impact on the environment, so she makes a point of searching for the greenest product choices. Which of the following green market segments would she belong to?

a. True Blue Greens

b. Greenback Greens

c. Sprouts

d. Grousers

e. Basic Browns

14. From "Choosing the Right Green Marketing Strategy," which of the following questions is not relevant for companies considering green marketing:

a. Can our brand differentiate on the green dimension?

b. Do investors support a green marketing approach?

c. Can we increase our revenues by improving on perceived greenness?

d. Are key competitors playing in the green space?

15.Sam remembers the first Earth Day celebration. He was a freshman in college and enjoyed associating with fellow students who were sympathetic to environmental causes. Sam, however, seldom buys green products himself. Which of the following green market segments would Sam belong to?

a. True Blue Greens

b. Greenback Greens

c. Sprouts

d. Grousers

e. Basic Browns

16. Strategic companies want asustainablecompetitive advantage over rivals. In this class, we learned that the advantage of sustainable competitive advantage is in:

a. giving buyers lasting reasons to prefer the firm's solution over its competitors

b. providing job security to senior management

c. giving the firm the flexibility to use whichever of the four strategies it desires

d. reducing the need for constant customer intelligence

17. Among the lessons learned from PepsiCo's PwP program is:

a. need for strong support from the board of directors

b. constant, consistent communication

c. early symbolic actions and new capabilities

d. All of the above

18.Unilever's executives believed that environmental sustainability was the crux of corporate social responsibility (CSR) and so it added oversight responsibility to its CSR office to make sustainability improvements. T/F

19.The reading "Becoming a Better Corporate Citizen" describes how PepsiCo's Performance with Purpose (PwP) program evolved away from corporate philanthropy toward:

a. helping employees and their families thrive

b. profitability and job security

c. a complete focus of the company

d. All of the above

20. The majority of consumers are willing to choose green products over those not as environmentally friendly because most consumers today believe protecting the environment is more important than product features that pollute the environment.

T/F