11. In which stage of the consumer adoption process do consumers examine the new product by looking at its social media page and website? a) product awareness b) product interest c) product evaluation d) product trial

12. During the _______ stage, marketers use internal and external sources to gather as many ideas as possible for new products. a) idea generation b) concept development and testing c) market strategy development d) idea screening and evaluation

13. During the _______ stage of the new product development process, marketers create a prototype of the product. a) product development b) idea generation c) market strategy development d) idea screening and evaluation

14. When ABC All-Weather Blanket Company launches a lightweight beach blanket before the summer season, which of the risks associated with developing new products might they encounter? a) a decrease in revenue stream b) A lack of differentiation as there are many competitors in the market marketing beach blankets c) Poor product launch timing as beach gear should be launched in early winter d) Lack of technical feasibility as the company isn't equipped to make beach blankets

15. Which of the following is not an element of the Service Marketing Triangle? a) external service marketing b) internal service marketing c) intermediate service marketing d) interactive service marketing