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Question 11 Ethan Limited has the following unit cost structure Revenue 100 Costs (60) Profit 40 The percentage mark up on cost to determine price, and the percentage profit margin, are: O a. Mark up - 66.7%, margin = 40% O b. Mark up = 40%, margin = 66.7% O c. Mark up - 100%, margin - 60% O d. Mark up = 60%, margin - 40%