11. < Question 11 (of 20) Consumer products are classified based on the (1) attributes used in making the purchase decision, (2) frequency of purchase, and (3). amount of money the customer is willing to spend number of competing products or product substitutes demographics of the consumer effort the consumer spends on the decision consumer psychographics 11. < Question 11 (of 20) Consumer products are classified based on the (1) attributes used in making the purchase decision, (2) frequency of purchase, and (3). amount of money the customer is willing to spend number of competing products or product substitutes demographics of the consumer effort the consumer spends on the decision consumer psychographics