1/18 I Case: tastes answers preferably in Issay formet Kingston Family Veneijarde If KFV were to invest & mue the wine business what would be the most effective? a Refocus on grape growing, the Kingston Farmally's core area of expertise by expanding Smillion investment (o 600,000 and 400, so in years 4-6) would the vineyard a szint in years 1:3 allow Kingston Family to plant 90 additime hectares over 3 years, which would full production in year 10 b invest $12 million to expand the vineyard and I nullion in expanding production at the winery to 8,000 cases to achieve more effruent scale in wine production. The wri pe Expansion would reach fall polential in 10 years and allow the winery's gross margin to increase from 18 percent to 45 percent re tim En e bet on grourne torium by investing in a combine- of increased wine production and Apgraded factctics ste a parturskep wrth a boutique hotel Hobe developed 2. How do non-market considerations impact investment that e um would make, you won 1/18 I Case: tastes answers preferably in Issay formet Kingston Family Veneijarde If KFV were to invest & mue the wine business what would be the most effective? a Refocus on grape growing, the Kingston Farmally's core area of expertise by expanding Smillion investment (o 600,000 and 400, so in years 4-6) would the vineyard a szint in years 1:3 allow Kingston Family to plant 90 additime hectares over 3 years, which would full production in year 10 b invest $12 million to expand the vineyard and I nullion in expanding production at the winery to 8,000 cases to achieve more effruent scale in wine production. The wri pe Expansion would reach fall polential in 10 years and allow the winery's gross margin to increase from 18 percent to 45 percent re tim En e bet on grourne torium by investing in a combine- of increased wine production and Apgraded factctics ste a parturskep wrth a boutique hotel Hobe developed 2. How do non-market considerations impact investment that e um would make, you won