1.1.Customer Segment

Customers segment refers to the people, groups, or organizations that an enterprise intends to reach with their product and services(Ostenwalder, 2010). Campos Coffee is a Business to Customer (B2C) and Business to Business (B2B). B2C customer groups are those coffee lovers and tourist that wants to enjoy a good cup of coffee. Campos also targets those that like to spend time at shops where wide beverage are available along with an inviting atmosphere. B2B group is another coffee shop customers who buy green coffee bean as a tool for resale.(Campos coffee, 2021)

1.2.Value Propositions

The value proposition block of Campos Coffee has been filled in by using the ValueProposition Canvas, and after taking into account the 3Ps perspective introduced by Bocken et. Al.(2018). Below the different elements of the Value proposition Canvas are described. In addition, there is a clear indication of the pains and gains that are linked to the People and Planet elements of Bocken's adapted business model canvas.

Customer side:

-Customer jobs: need for caffeine, drinking and buying high quality beverage (coffee, hot chocolate), snacks and pastries, being socially responsible by using reusable cups or recyclable cups and lids (planet).

-Pains: expensive products, long waiting time at the counter, not having discounts on products, limited in foods options to snack and pastries.

-Gains: good customer experience, having discounts, high quality products, large variety of drinks, well trained personal, support to coffee producers and community (people), coffee are made ethically (people), all coffees are single-origin.

Company side:

-Products/ services: Online shopping, coffee beans, hot chocolate, coffee, snacks and pastries, Campos Coffee merchandise, coffee equipment.

-Pain relievers: Offering high-quality products, knowledgeable employees, little options to snacks and pastries but high quality and fresh, and saving money with cups by getting discounts if use reusable cups (planet).

-Gain creators: Order in Campos website, source ethically and green retail (people), free wifi, homey type of furniture, well-trained personal.

Based on the application of the Value Proposition Canvas including the 3Ps perspective, the sustainability aspect of Campos Coffee value proposition can be summarized as following:

Campos Coffee has embedded sustainability primary in its value proposition in the following ways:

-Campos Coffee is being socially responsible by using cups and lids that are recyclable. They also have reusable cups that customers can purchase in their cafe shops or online via their website. In this way, they reduce waste and help keep the environment cleaner and healthier.(Campos coffee, 2021)

-Campos Coffee strives for their coffee to grow sustainably by doing good social projects that positively impact the livelihoods of their coffee suppliers and the communities. Campos actively do social goods project like The Tchakakani project in Kenya where they manage to fund a tractor which was able to help farmers from carrying coffee on their backs. Another project was The Suke Quto School project in Ethiopia on committing funds towards upgrading the school.(Campos coffee, 2021)

1.3.Customer Relationships

This refers to the relationships that a company has with its consumers in its market segment. Customer relationships are usually based on specific needs such as sales or market growth. Campos build customers relationship through several ways. The first one is through customer service. Campos relies extensively on personal assistance as it interacts with its customers in person, where they make sure that their customers are served as quickly as possible. In addition, it has an automatic process that permits customers to perform some services themselves, such as ordering online.

The second way to build customers relationship is through feedback, as customer satisfaction is the priority of their business. Campos strives to improve their service based on customer feedback on their products to maintain the quality of their products. The company also ensures customer relationships by providing special offers, promotions, discounts, and Campos Coffee subscriptions. Where they offer to deliver coffee at door every week, fortnight or month

Finally, they build customers relationships through the post on social media. By posting on social media, their customers can keep up with the latest product updates and promotions. Customers can also subscribes on their newsletters to keep track on what is happening with Campos Coffee. These relationships help the coffee shop to retain current customers, acquire new ones, and boost sales. (Campos Coffee, 2021)

1.4.Channels

Campos uses two marketing channels. The first channel that they use to market their product is social media. For example, they use social media like Instagram, Facebook, and Twitter as their marketing channels. The next channel is through their shops. It makes it easier to do business with their customer as they can interact face to face with customers who come to their store. The company also uses its website to provide information to the customers and facilitate the customers to place orders online.

1.5.Key Partners

For Campos Coffee, their key partners are suppliers, distributors, and retailers. The suppliers of their business are essential because the supplier provides the products to Campos Coffee so that Campos can sell their products to their customers. They have various suppliers such as coffee farmers in Ethiopia, Kenya, Colombia, Costa Rica, and Panama, where they have been establishing long-term relationships. Suppliers for the making of coffee equipment and merchandise that they sale online. Suppliers that supply the ingredients, materials and equipment needed for the cafes in producing the product. They also have suppliers from various places such as Shortstop doughnut, Little Secret Baked House, and more for their cakes and pastries. (Camposcoffee, 2021)

Additionally, Campos started to work with Woolworth in 2020, a chain of convenience stores with over 995 operating stores across Australia, to provide Australians with easy access to caf quality coffee beans (Woolworths, 2021). They also partner with other cafs across Australia like Commune, R Coffee Co, Birdcage Altona Caf, Kafe Krave, Charlotte's Group, and Two Governors. They also work with shipping companies in Australia and the United States (Camposcoffee, 2021).

1.6.Key Activities

The key activities in a BMC include processes that have to be implemented to fulfill business objectives. In Campos Coffee's case, the first key activity is manufacturing. Manufacturing is the process by which they produce products for their business. This process involves resources purchased through suppliers such as raw materials, machines, and so on. Through this process, they will then start roasting coffee beans in their roasteries in Sydney, Melbourne, and Brisbane to finished goods namely roasted coffee. (Campos Coffee, 2021)

The second key activity is selling. Once the product is manufactured, Campos will sell the product to their customers. The sale of the products is done in-store as well as online. Therefore, customers can choose whether to buy their product directly at their Cafes, Woolworth, or order it online at their website. As well as supplying roasted coffee to others Cafes across Australia which is why selling is very important as it will help their business generate revenue. Other activities are marketing and branding, and managing the company website.

1.7.Key Resources

The resources are the main inputs a company needs to carry out its key activities and create value propositions. One of the key resources of Campos is physical resources. Physical resources refer to the tangible assets used in business production as they are essential in supporting and sustaining a business. These include shops, buildings, coffee equipment, ingredients, raw materials, and suppliers.

The second essential resource is intellectual. The intellectual resource refers to the ideas or thought to be used by a person. In Campos Coffee's case, intellectual resources refer to the coffee processes they use in producing coffee.

The following essential resource is human as the baristas and others staff are the essential human interaction when looking at Campos Coffee human resources. The reason for that is that they are the face of Campos. With the fact that they are the ones taking orders, preparing the food or drink and answering customer's questions, listening to customers input and complaints.(Campos Coffee, 2021)

1.8.Cost Structure

Campos Coffee is value-driven. They focus a lot on the high quality of coffee and good services to buyers, which is not cheap as they spent a lot of money on customers' content and the delivery of their value proposition. Their key variables cost include purchasing raw material, the making of coffee equipment, and merchandise. Key fixed costs are salaries, equipment and utilities, and more.(Campos Coffee, 2021)

1.9.Revenue Streams

These are specific sources that a business makes its revenue from. They can either be through the provision of services or sales of products. Firstly, the sales of products are the primary revenue for Campos generated through their shops, website, and partnerships with Woolworths. In addition, Campos partners with other coffee shops to maintain income by selling them coffee beans and providing barista education and training.(Campos coffee, 2021)

This is my BMC report. I would like some help to identify a problem or more and potential improvements or solutions related to the building blocks in this BMC report.