11.The coordination of advertising, sales promotion, personal selling, public relations,

and direct marketing to reach consumers with a powerful effect is known as:

A.Direct Marketing

B.Promotion Management

C.Target Enhanced Strategy

D.Integrated Marketing Communications

E.Balanced Marketing

12.When product managers determine an advertising budget, the method that sets a budget

based on the goal of "What do we need to accomplish?" is known as the ________

method.

A.competitive parity

B.primary

C.objective and task

D.percentage of expected sales

E.key account resource