Question
11.The coordination of advertising, sales promotion, personal selling, public relations, and direct marketing to reach consumers with a powerful effect is known as: A.Direct Marketing
11.The coordination of advertising, sales promotion, personal selling, public relations,
and direct marketing to reach consumers with a powerful effect is known as:
A.Direct Marketing
B.Promotion Management
C.Target Enhanced Strategy
D.Integrated Marketing Communications
E.Balanced Marketing
12.When product managers determine an advertising budget, the method that sets a budget
based on the goal of "What do we need to accomplish?" is known as the ________
method.
A.competitive parity
B.primary
C.objective and task
D.percentage of expected sales
E.key account resource
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