Question
12. A small family-owned jeweler experiences more than a 20 percent decline in sales. The owners do not know what the problem is. The research
12. A small family-owned jeweler experiences more than a 20 percent decline in sales. The owners do not know what the problem is. The research design they should use is:
| a. | descriptive |
| b. | exploratory |
| c. | causal |
| d. | explanatory |
13. Professor A is presenting her research at a conference and says, As my results show, umbrellas cause depression: people self-report being more depressed on days they use umbrellas. From the back of the room Professor B yells, Im pretty sure rain is causing both things! Professor B is proposing that rain is a(n) _______ in Professor As research.
| a. | interaction |
| b. | conflated factor |
| c. | multiplied condition |
| d. | confound |
| e. | alternative driver |
14. A retailer may experience an unexpected decrease in sales over previous periods, a website begins losing traffic for unknown reasons, or an advertising campaign does not reach its expected level of awareness. These situations would prompt:
| a. | Writing discovery-oriented decision problems. |
| b. | Writing research problems. |
| c. | Writing strategy-oriented decision problems. |
| d. | Writing new sales targets. |
| e. | None of the above. |
15. The research method best suited for ensuring that ________ is an experiment.
| a. | the change in the dependent variable may be solely attributed to the change in the independent variable |
| b. | the change in the independent variable may be solely attributed to the change in the complex variable |
| c. | the change in the dependent variable may be solely attributed to the change in the extraneous variable |
| d. | any and all effects on all experimental values are measured |
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