_______ 12. Baby boomers ________.

A) were born between 1965 and 1978

B) are currently in their 30s and 40s

C) are important to marketers because of the size and wealth of the segment

D) are 75 or older

E) in general, are the parents of Generation X, not Generation Y

_______ 13. ________ are the largest minority group in the United States.

A) African Americans

B) Asian Americans

C) Pacific Islanders

D) Hispanics

E) American Indians

T or F: The purchase of a shopping product typically involves little consumer decision making.

T or F: The evaluation process is longer for an impulse purchase than it is for a shopping product.

_______ 15. The first step in the adoption process is ________.

A) product evaluation

B) awareness

C) problem recognition

D) evaluation

E) interest