(12) QUESTION 4 4.1 Why should investors learn behavioural finance? 4.2 Identify the behavioural bias in each of the following options, providing reasons for 4.2.1 Don Sampson begins a meeting with his financial advisor by outlining his philosophy as ao s shoun below I will direct the purchase of investments, including derivative securities, period investments result from personal research and may not prove consistent with my investment not kept records on the performance of similar past investments, but I have had sorne periodically. These policy haw companies lie 8 4.2.2 During the late 1990s, technology stocks were the "glamour stocks", to such an extent that Yahoo and eBay had P/E ratios of 1300 and 3300 respectively