12. Which of the following would most ikely be classified as a distribution industry? a Subassembly plant b. TV repair shop c. Insurance agency d. Grocery store 13. The separation of all organizational activities into distinct tasks and the assignment of different tasks to different people is called job a rotation b. specialization c. enlargement d. enrichment 14. _is best described as a paid non-personal message communicated to a select audience through a mass medium. a Advertising b. Public Relations C. Promotion d. Branding 15. What are the four elements of the marketing mix? a. Product Price, Distribution, Technology b. Product Price, Distribution, Promotion c. Product, Price, Technology, Competition d. Price, Promotion, Distribution, Orientation, 16. What are the three different ways that marketers consider income? a. Business, consumer and situational b. Consumer, social, and disposable c. Personal disposable, and social d. Personal, disposable, and discretionary 17 Although a business primary goal through its pricing is to make a profit but it might not be a primary objective Name one factor that my be just as important to the firm in its pricing strategy a. Demand b. Cost-Basing. C. Competition d. Target Return on Investment (ROI) 18. What is "psychological pricing? a Establishing a final price through bargaining b. Temporary reduction of prices on an unsystematic basis c. Purchase based on emotional responses rather than on economically rational responses d. Charging different prices to different buyers for the same quality and quantity of the product