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12.10 Does cobrowsing have positive effects on the customer experience? Cobrowsing refers to the ability to have a contact center agent and customer jointly
12.10 Does cobrowsing have positive effects on the customer experience? Cobrowsing refers to the ability to have a contact center agent and customer jointly navigate an application (e.g., web page, digital document, or mobile application) on a real time basis through the web. A study of businesses indicates that 81 of 129 cobrowsing organizations use skills-based routing to match the caller with the right agent, whereas 65 of 176 noncobrowsing organizations use skills-based routing to match the caller with the right agent. a. Construct a 22 contingency table. b. At the 0.05 level of significance, is there evidence of a difference between cobrowsing organizations and noncobrowsing organizations in the proportion that use skills-based routing to match the caller with the right agent? c. Find the p-value in (a) and interpret its meaning. d. Compare the results of (a) and (b) to those of Problem 10.34 on page 335.
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