13. Candida's Cash and Carry Ltd (CCC) store had been the major shoe retailer in a bustling country town for many years. One morning Candida was standing at the doorway of her shop and saw a stranger ride into town in a very conspicuous Hammer Vehicle. Later that day she heard that the stranger had made an offer for a vacant building down the street from her store. It was said that Yozefu Fransi, its 82 year-old owner, who had long given up hope of selling the property, immediately accepted the offer. The next morning the town was abuzz with rumours. The stranger, whilst having a good time the previous evening at Yenu Pub, a popular local watering hole, let slip that he was going to crush Candida and the other businesses in town by opening a modern shop, Hammer Emporium, which will not only offer a complete range of goods but also it will offer credit to the customers. The town residents had only ever bought their goods for cash, and they began to wonder how they would keep control of expenses in the future. Candida smelt trouble. She currently sold 19,500 pairs of shoes per year. The shoes, which cost her on average Tshs 10,000 a pair, were sold at an average price of Tshs 15,000 per pair. She always knew that if she was prepared to give credit, her sales volume could have been as high as 30,000 pairs a year. With this in mind she tried to calculate whether it would be worth her while to offer credit as a competitive weapon against the stranger, knowing that her costs would rise to Tshs 12,000 per pair if she had to set up a complex system of credit 13. Candida's Cash and Carry Ltd (CCC) store had been the major shoe retailer in a bustling country town for many years. One morning Candida was standing at the doorway of her shop and saw a stranger ride into town in a very conspicuous Hammer Vehicle. Later that day she heard that the stranger had made an offer for a vacant building down the street from her store. It was said that Yozefu Fransi, its 82 year-old owner, who had long given up hope of selling the property, immediately accepted the offer. The next morning the town was abuzz with rumours. The stranger, whilst having a good time the previous evening at Yenu Pub, a popular local watering hole, let slip that he was going to crush Candida and the other businesses in town by opening a modern shop, Hammer Emporium, which will not only offer a complete range of goods but also it will offer credit to the customers. The town residents had only ever bought their goods for cash, and they began to wonder how they would keep control of expenses in the future. Candida smelt trouble. She currently sold 19,500 pairs of shoes per year. The shoes, which cost her on average Tshs 10,000 a pair, were sold at an average price of Tshs 15,000 per pair. She always knew that if she was prepared to give credit, her sales volume could have been as high as 30,000 pairs a year. With this in mind she tried to calculate whether it would be worth her while to offer credit as a competitive weapon against the stranger, knowing that her costs would rise to Tshs 12,000 per pair if she had to set up a complex system of credit