13. Suppose you charge 50 cents for a bag of popcorn. What is the higher admission

price you can charge if you are determined to keep both customers?

14. Suppose you charge 40 cents for a bag of popcorn. What is the higher admission

price you can charge if you are determined to keep both customers?

15. Suppose you're deciding whether to charge 40 cents a bag or 50 cents a bag for the

popcorn. Which four areas on the graph would you want to measure in order to make

this decision?

A monopoly movie theater has two customers Gene, who never buys popcorn but is willing to pay $(A+B+C+E+F+G) to see the movie, and Roger, who is willing to pay nothing at all to see the movie butjust comes to buy popcorn. The accompanying graph shows Roger's demand curve for popcorn and the marginal cost of providing that popcorn. Page 5 of 8