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14 The two most common primary research methods in the social sciences are not appropriate for test marketing. test panels. surveys and interviews. experiments and
14 The two most common primary research methods in the social sciences are not appropriate for test marketing. test panels. surveys and interviews. experiments and observations
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Essentials of MIS
Authors: Kenneth C. Laudon, Jane P. Laudon
12th edition
134238249, 978-0134238241
