Question
15. Response hierarchy variables -- which measure consumer awareness, knowledge, interest, attitudes, intention -- are used in: a. international marketing objectives. b. vertical marketing systems.
15. Response hierarchy variables -- which measure consumer awareness, knowledge, interest, attitudes, intention -- are used in:
a. international marketing objectives.
b. vertical marketing systems.
c. marketing image objectives.
d. marketing communications objectives. e. new market-entry modes.
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Quality Management for Organizational Excellence Introduction to Total Quality
Authors: David L. Goetsch, Stanley Davis
8th edition
133791858, 978-0133791853
