15. Soda Stream became a public company on November 3, 2010 when it sold stock in an IPO at $15 per share. Its stock rose to $75 but has now fallen back to $56. Soda Stream is a firm that developed and sells equipment and supplies to consumers that can be used to produce soft drinks [soda or tonic or pop] at home. Soda Stream's products most likely increase competition in the soft drink industry. a. True b. False 16. Soda Stream, the firm referenced in question 12, sells soft drink producing equipment to consumers. But the equipment itself is useless without the flavorings, carbonator, bottles, and bottle tops needed to make the soft drinks. SodaStream conveniently sells all of the other items needed to use the equipment. So, SodaStream sells the equipment and then the ingredients etc needed. Soda Stream's business model is an example of: a. first degree price discrimination. b. a tie-in sale or a two-part tariff. versioning. d. third degree price discrimination. e. block pricing