15. The operations management view of quality is rooted in the: A. strategic management approach B. marketing approach C. finance approach D. engineering approach E. human resource approach 16. The systems view is associated with which of the following perspectives of quality? A. operations perspective B. engineering perspective C. marketing perspective D. strategic management perspective E. financial perspective 17. The ultimate goal of strategic quality planning is to help an organization achieve: A. maximum profitability B. sustainable competitive advantage C. increased market share D. cost minimization E. growth in revenues 18. In his value chain, Deming linked quality improvements to: A. improved product features and improved durability B. improved organizational performance and reduction of costs C. increases in efficiency and improved product features D. improvements in reliability and reduction in costs E. reduction of defects and improved organizational performance 19. According to the there is a point at which investments in quality improvements will become uneconomical. A. Deming Value Chain B. systems view C. Sand Cone Model D. Garvin Quality Matrix E. law of diminishing marginal returns