15. The Sarbanes-Oxley Act was passed by Congress in response to

A. a need to protect US citizens from foreign laws.

B. product liability lawsuits.

C. an international demand for antitrust protection.

D. the Enron scandal.

16. A group of decisions on strategy regarding what products to sell and promote, designed to satisfy customer needs in a particular market, is called a/an

A. advertising campaign.

B. corporate objective.

C. marketing mix.

D. market assessment.

17. Global retailing requires that the company pay particular attention to _______ in distribution strategies.

A. use of animal skins in products

B. localization

C. native company competition

D. product loyalty

18. Reasons for global standardization of manufacturing systems include

A. adding attractive complexities to draw new customers.

B. increased nonstandardization of data among plants.

C. producing significant cost savings.

D. greater market adjustments.