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15. The Sarbanes-Oxley Act was passed by Congress in response to A. a need to protect US citizens from foreign laws. B. product liability lawsuits.
15. The Sarbanes-Oxley Act was passed by Congress in response to |
A. a need to protect US citizens from foreign laws. |
B. product liability lawsuits. |
C. an international demand for antitrust protection. |
D. the Enron scandal. |
16. A group of decisions on strategy regarding what products to sell and promote, designed to satisfy customer needs in a particular market, is called a/an |
A. advertising campaign. |
B. corporate objective. |
C. marketing mix. |
D. market assessment. |
17. Global retailing requires that the company pay particular attention to _______ in distribution strategies. |
A. use of animal skins in products |
B. localization |
C. native company competition |
D. product loyalty |
18. Reasons for global standardization of manufacturing systems include | ||||
|
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